Naked Noodle the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional campaign.
Shoppers can banish those winter blues with the chance to win extraordinary Far East holidays to Thailand, Singapore and Vietnam or a range of stylish travel merchandise. Plus every promotional pack unlocks a £30 off lastminute.com holiday voucher offering added value for all.
Symington’s Naked brand has experienced phenomenal growth of +30% over the last 12 months and now wants its first on-pack promotion to standout on shelf and attract even more young adult shoppers to impulse buy, further boosting household penetration and sales.
The Escape the Ordinary campaign cleverly uses an instant reveal mechanic, with 205 winning tickets randomly inserted inside promotional pots. Lift the lid and find a ticket and you could win 1 of 5 trips to Asia worth £7,000 or other travel and tech prizes such as a GoPro cameras or noise cancelling wireless headphones.
Mike Benton, Head of Snacking at Symington’s comments
“Escape the Ordinary is a campaign heavily influenced by insight targeting the busy lifestyles of Gen Y. We think the prizes will have huge appeal to a generation that lives life to the full, managing hectic social lives from their mobiles but with a real taste for adventure and experience.”
The on-pack promotion goes live from 18 January 2019 in supermarkets and C-stores nationally, supported by a comprehensive shopper advertising and display campaign that also includes social media and PR.