Naked launches into Free From with duo of rice pots

28 September 2020

Our leading authentic snack brand, Naked, has today launched a duo of 100% gluten and dairy free rice pots as part of our latest round of NPD. The pots, which are the first ever free from product from Naked, will be available in Sainsbury’s stores from this week and Tesco stores from October. The launch is the third NPD product the Symington’s produced brand has released in recent weeks.

Naked Free From Rice Pots are available initially in two authentic flavours: Japanese Style Katsu Curry and Thai Style Green Curry. Priced at £1.30 RSP, the pots boast enviable health credentials with less than 3% fat and under 320 calories each. Naked is the first IHS brand of its size to enter the Free From category.

The launch is the latest in a suite of new products from Naked which allow the brand to cater to a wide variety of lifestyles. Other recent launches have included an on the hob variant, ‘Naked Five-Minute Noodles’, in response to the rise in at home occasions and ‘Naked Veg Pots’ which are 100% plant based and one of your five a day – another first for the brand.

Christine Everett Head of Snacking at Symington’s, said: “We’ve been on a bit of a roll with Naked NPD in recent weeks and we’re very pleased to introduce our latest offer, Free From Rice Pots. It’s crucially important to us that our products fit with our consumers’ lifestyles, which is why we’ve expanded our range to include free from in addition to our on the hob and veg pot options.

“We’ve built a huge amount of momentum behind Naked, which is the number one authentic IHS brand, and we’re confident that this will continue to build now that those who avoid gluten and dairy can enjoy our tasty rice pots too. We’ve also just launched our biggest ever consumer marketing campaign, so there will be more eyes on the brand this month than ever before.”

Naked has just launched its biggest ever marketing campaign: “Slurp Loud & Proud” which is live across social and outdoor media now. The campaign coincides with a brand new look and feel for Naked, and emboldens consumers to submit their loud and proud slurping escapades for the chance to get their face on the side of a Symington’s lorry.

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