Our leading authentic snack brand, Naked, has announced the launch of its brand new 100% plant based ‘Naked Veg Pots’ – counting towards ‘1 of your 5 a day’. The new product, is the first from the Naked brand to hold the health credential. Available in Tesco now.
The new Naked Veg Pots are 100% plant based and are available in three authentic flavours, Korean BBQ Ramen with Grilled Pepper & Green Beans, Malaysian Rendang with Mushroom & Broccoli and Chinese Green Vegetable Broth with Spring Onion & Green Vegetables. Packed with colour and taste, the new products display clear vegan labelling with low fat and sugar content.
Priced at £1.50 RSP, the Naked Veg Pots scored highly versus industry standards in consumer testing and will bring additional portions of vegetables through the category.
Christine Everett Head of Snacking at Symington’s, said: “It’s a really exciting time for the Naked brand with lots of innovation on the go and our brand new Veg Pots are a fantastic addition to our versatile range. The new products are 100% plant based without compromising on flavour as well as counting towards 1 of your 5 a day – a first for us here at Naked.
“We have a real drive to bring plant-based to the IHS category and data has shown that consumers want quick and nutritious, which our new Veg Pots absolutely deliver. The SKUs tick many boxes from convenience and taste to health, particularly within plant-based which has strong appeal in the market, so we’re confident the product will perform well when it lands in stores this month.”