02 May 2022
We’re extending our authentic snack brand Naked range, now worth £19.5m1, with the launch of Ultimate Noodles, available in three bold Asian-inspired flavours: Korean Style Beef Flavour, Chinese Style Duck Flavour and Japanese Style Chicken Flavour.
Ready in just four minutes, Naked’s Ultimate Noodles are available in 90g pots. The new addition to the instant hot snack category is MSG free and is made with natural south-east Asian flavours.
The range is set to increase the brand’s appeal with mainstream instant hot snack eaters as category favourite flavours chicken, beef and duck are given a Naked, authentic twist. Two of the variants, Chinese Style Duck and Korean Style Beef, are 100% vegan with Japanese Style Chicken vegetarian friendly. The bold and colourful packaging is in line with Naked’s credentials and challenger brand ethos.
Naked Noodle provides south-east Asian flavours made with real, natural ingredients, in an instant. As with other Naked products, the Ultimate range has been developed with a focus on delivering an authentic taste experience for consumers.
1 Nielsen Scantrack Total Coverage incl Discounters plus Homescan Bargain Stores 52 w/e 26.03.22