Naked Set to Re-Launch Core Range, To Reinforce Quality and Taste

11 October 2023

Naked, known for its adventurous, Asian flavours are excited to unveil the latest product and packaging upgrade on the 78g and Big Eat ranges.

The new product reformulation brings punchier flavours and thicker egg noodles, providing the consumer with more bite and more depth of flavour for any lunchtime or afternoon treat.

Naked product improvements come as a result of extensive research and development, focused on delivering an unparalleled flavour adventure. From classic flavours to innovative blends, the revamped flavours cater to diverse palates, whilst maintaining the adventurous essence that Naked is known for.

The packaging re-design will extend across the full range when they launch in store. The designs have been optimised to stand out at fixture and to highlight the new taste appeal. The revitalised logo format is bolder and clearer, while the flavour call out remains striking.

From September Naked will kick off its 360 “Sorry Not Sorry” campaign and marketing initiative across VOD, social media and PR; including sampling and paid influencer to accelerate brand awareness, build taste credentials and drive updated product offering.

The new, upgraded Naked noodles will be available to buy in all major retailers from September. Noodle enthusiasts can indulge in the new punchier flavours that Naked has to offer.

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