Digital & Social Manager UK

Posted 19 May 2022


Head Office - Leeds

Closing Date


Job Description

We are looking for someone to shape the digital strategy for our business, both at a brand level but also at a corporate level. The opportunity is to really make a mark in this role and shape how Symington’s approaches digital and social content. We aspire to be best in class in terms of our approach to digital marketing and want the right individual to lead this agenda.

We believe in the power of BOLD IDEAS for our brands. This person will also live and breathe social currency and wants to deliver big ideas for our famous brands NAKED and MUG SHOT. It is an opportunity to shape how we use social for our brands and bring the ‘outside in’ in terms of best practice. The role will include leading the all year round content calendars for our brands, as well as working with creative and media agencies around big campaign ideas.

Key Responsibilities:

Establish and implement best practice for Owned media

  • Social, Website, SEO and digital best practice and implementation for our focus brands.
  • Acts as consult to brand managers on paid digital activity, supporting brand campaigns and engaging with media agencies to strengthen our plans
  • Sharing best practice and competitor learnings from other FMCG brands, bring the outside in.
  • Upskilling brand team in digital and social expertise

Owns strategy for social media with primary focus on Mug Shot and Naked, plus tactical support on the Chicken Tonight brand

  • Develops 12-month content strategy to define how social will deliver against brand objectives, and manages monthly cycle of content creation. This includes
    • Creating content – visuals and copywriting
    • Always listening, and creating reactive content
    • Engaging with relevant influencers to encourage organic content
    • Defining social ad spend and implementing
    • Setting clear brand and social KPIs and reporting against them


This role calls for someone who can shape strategy, but doesn’t mind getting stuck into the detail too. It is a standalone role in the organisation, reporting in to Brand marketing. As a result, the person will need to come with the ability to shape the role of digital and social in the organisation, but also for the medium term be able to create content calendars, manage our social community and implement social spend within our owned channels.

As well as being a subject matter expert in social and digital marketing, we would look for someone who has…

    1. Strong written and verbal communication skills and ability to articulate the ‘why’ behind your concepts.
    2. Natural curiosity and a proactivity that allows you to find inspiration in anything and everything.
    3. A problem-solver at heart who loves to help their colleagues.
    4. A passion for creating meaningful work that challenges the status quo.
    5. Able to operate and communicate within a team
    6. High proficiency across Adobe’s Creative Suite (Photoshop/Illustrator/InDesign) desirable

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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