Product launches in Albert Heijn Holland

Posted on 30th Jun 2016

Product launches in Albert Heijn Holland

Symington’s has secured its first piece of export business with Albert Heijn, the leading food retailer in the Netherlands.

The Dutch retailer has confirmed listings for two of our leading brands, Mug Shot and Naked Noodles listing; 4 flavours of Mug Shot Sachets and 5 flavours of Naked Noodle Snack Pots.

For the launch into the Dutch market, all packaging was updated with French & Dutch text. We also introduced a new rice noodle into two of the Naked Noodle varieties; Beef Pho and Tom Yum. We changed the background colour from black to white on these pots to highlight the new rice noodles and to help create a point of difference on shelf.

The products launched into Albert Heijn stores on Monday 27th June.company_logo_albertheijn