Campbell’s Launch

Posted on 10th Jan 2011

Campbell’s Launch

Absent from British supermarket shelves for the past few years, the iconic and much-loved Campbell’s brand has made a comeback this January in partnership with Symington’s. The company has launched its first Campbell’s-branded range of dry products in the UK, which are high quality, delicious and rich in flavour. The range includes instant dry soups, simmer soups, savoury rice and pasta & sauce, and features striking, contemporary branding, inspired by the traditional red and white cans so familiar with British consumers

 

Campbell’s products include:

 

  • Cup Soups (12 variants including Cream of Tomato, Cream of Chicken and Cream of Mushroom)
  • Simmer Soups (five variants including Potato & Leek and Chicken Noodle)
  • Savoury Rice (four variants including Chicken & Sweetcorn and Golden Vegetable)
  • Savoury Pasta and Sauce (four variants including Chicken & Mushroom and Tomato & Herb)

 

Differentiated from a number of key competitors by containing only natural flavours and no artificial colours or preservatives, the all-new Campbell line up is set to shake up the dry grocery categories and could serve to change consumer’s perceptions of product quality and what dry foods can deliver.

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